Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is not...
By Howard Smith, Operations Manager Are you one of many transactional Freight Brokers calling on shippers for available truckloads, or has your sales approach evolved to a consultative, multi-service Third-Party Logistics (3PL) business model? A Changing...
Does your Freight Agent business have a marketing strategy? Whether you are just starting out or are well-established, it is always wise to evaluate your marketing strategy if you seek to stay competitive in an already highly competitive industry. Anything you do to...
There are currently more than 18 million veterans in the US. That’s not just 18 million people, that’s 18 million people with names, families, and lives that matter. So, let’s pull the curtain back a bit on veterans and consider a brief history of Veterans Day, how...
Are you thinking of becoming a Freight Agent? Perhaps you think you should become a Freight Broker; or, perhaps you lack the knowledge to know which is right for you! The work of a Freight Agent is very similar to that of a Freight Broker with a few primary...
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