If you’re reading this blog post, we’re guessing you’ve heard becoming a Freight Agent or Freight Broker is a great way to make good money in logistics, and you’d be right. But, what might not be clear is the role of each and which one could be best for you. First,...
Freight transportation is thriving. Not only is it continuing to grow as the demands for efficient movement of freight grows, it is also an essential part of the American economy. And one of the most exciting and rapidly growing jobs within the industry is the role of...
Let’s face it! You’re a Freight Broker, NOT a copywriter. If you are sending emails as part of your marketing strategy (which we highly recommend and wrote about in part 1 and part 2 of our email marketing guide) and you’re hearing crickets, let’s change that. The...
Imagine you’ve spent an hour crafting “the perfect” email to a prospective Shipper, you add a subject line like “Interested in working with you”, hit send, and the email is never opened. You see, email subject lines are often slapped onto an email without giving them...
In the freight industry, competition is high and attention is limited. That’s why staying visible to Shippers is just as important as offering competitive rates. Freight broker email marketing continues to be one of the most reliable ways to reach decision-makers,...
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