Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is not...
By Howard Smith, Operations Manager Are you one of many transactional Freight Brokers calling on shippers for available truckloads, or has your sales approach evolved to a consultative, multi-service Third-Party Logistics (3PL) business model? A Changing...
Does your Freight Agent business have a marketing strategy? Whether you are just starting out or are well-established, it is always wise to evaluate your marketing strategy if you seek to stay competitive in an already highly competitive industry. Anything you do to...
Are you thinking of becoming a Freight Agent? Perhaps you think you should become a Freight Broker; or, perhaps you lack the knowledge to know which is right for you! The work of a Freight Agent is very similar to that of a Freight Broker with a few primary...
As an Independent Freight Agent, your days (and nights) are full. It is a popular notion you should be striving for “work-life balance”. But is that even possible? Some professionals believe it is a myth. Googling “work-life balance tips” yields an abundance of...
By Vickie Kopf, Vice President of Kopf Logistics Group There are four elements of leadership I view as important in leading our Kopf Logistics Group team: courage, character, competence, and conversation. I call these the four “C’s” of leadership. Courage First,...
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