Let’s face it! You’re a Freight Broker, NOT a copywriter. If you are sending emails as part of your marketing strategy (which we highly recommend and wrote about in part 1 and part 2 of our email marketing guide) and you’re hearing crickets, let’s change that. The...
Imagine you’ve spent an hour crafting “the perfect” email to a prospective Shipper, you add a subject line like “Interested in working with you”, hit send, and the email is never opened. You see, email subject lines are often slapped onto an email without giving them...
In the freight industry, competition is high and attention is limited. That’s why staying visible to Shippers is just as important as offering competitive rates. Freight broker email marketing continues to be one of the most reliable ways to reach decision-makers,...
If you’ve ever wondered how Freight Broker commission splits actually work, you’re in the right place. In this article, we’ll break down how commissions are calculated, what percentages Brokers and Agents typically earn, and why different brokerages use different...
As a Shipper, choosing the right logistics partner can make all the difference in keeping your freight moving smoothly and cost-effectively. In this article, we’ll break down the key differences between working directly with a Carrier and partnering with a Freight...
One of the fastest growing trends in logistics is no touch freight. Whether you’re a Driver looking for better job conditions, a Carrier aiming to strengthen your network, a Freight Broker searching for ways to provide added value, or a Shipper wanting to speed up...
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