As a Freight Agent, you are a marketer. Period. You’re marketing when you prospect, build relationships, negotiate, and close deals with new customers. Marketing isn’t just a skill that’s “nice to have”, it’s essential to growing your book of business. The good news...
Let’s face it! You’re a Freight Broker, NOT a copywriter. If you are sending emails as part of your marketing strategy (which we highly recommend and wrote about in part 1 and part 2 of our email marketing guide) and you’re hearing crickets, let’s change that. The...
Imagine you’ve spent an hour crafting “the perfect” email to a prospective Shipper, you add a subject line like “Interested in working with you”, hit send, and the email is never opened. You see, email subject lines are often slapped onto an email without giving them...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
