Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is not...
Does your Freight Agent business have a marketing strategy? Whether you are just starting out or are well-established, it is always wise to evaluate your marketing strategy if you seek to stay competitive in an already highly competitive industry. Anything you do to...
As an Independent Freight Agent, your days (and nights) are full. It is a popular notion you should be striving for “work-life balance”. But is that even possible? Some professionals believe it is a myth. Googling “work-life balance tips” yields an abundance of...
By Vickie Kopf, Vice President of Kopf Logistics Group There are four elements of leadership I view as important in leading our Kopf Logistics Group team: courage, character, competence, and conversation. I call these the four “C’s” of leadership. Courage First,...
If you’re an Independent Freight Agent, cold calling is familiar to you. Whether you are a new Freight Agent or a seasoned veteran, just remember…nobody likes cold calling. Everyone gets nervous. Everyone faces rejection. But, you can succeed! Rejection does not...
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