Let’s face it! You’re a Freight Broker, NOT a copywriter. If you are sending emails as part of your marketing strategy (which we highly recommend and wrote about in part 1 and part 2 of our email marketing guide) and you’re hearing crickets, let’s change that. The...
Imagine you’ve spent an hour crafting “the perfect” email to a prospective Shipper, you add a subject line like “Interested in working with you”, hit send, and the email is never opened. You see, email subject lines are often slapped onto an email without giving them...
In the freight industry, competition is high and attention is limited. That’s why staying visible to Shippers is just as important as offering competitive rates. Freight broker email marketing continues to be one of the most reliable ways to reach decision-makers,...
Let’s face it—cold calling isn’t just about dialing a number; it’s about creating opportunities. Every time you pick up the phone to give your sales pitch to a Shipper, you’re either opening a door to a new relationship or slamming it shut. Here’s the truth: winging...
As a Freight Broker, your success depends largely on your ability to build strong relationships, close deals, and deliver exceptional service to your customers. Before you can do that, you need to be able to set the hook. This is when you clearly state the value you...
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