One of the most frequently asked questions by Freight Agents in leadership is: “How do I motivate my Freight Agent team?” In some cases, an employee admits they’re not motivated and looks to their manager to provide that for them. As the owner of your...
Wouldn’t it be nice to have the perfect cold call script...
As a Freight Agent, sales is a central part of your role. Throughout all the aspects of selling -- lead generation, cold calling, lead nurturing, negotiating, and closing the sale -- it is essential to focus on two areas. First, and most importantly, selling...
As a child, you were probably taught the Golden Rule. Can you repeat it with me? “Treat others the way you want to be treated.” Orison Swett Marden, the founder of Success magazine, understood this to be true with customer satisfaction. “The Golden Rule...
If you’re in the Freight Agent business, you have probably already searched for leads today, yesterday, and quite possibly the day before. Lead generation is an ongoing daily process. Develop it as you would a habit with practice and dedication. If you view...
Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is...
Does your Freight Agent business have a marketing strategy? Whether you are just starting out or are well-established, it is always wise to evaluate your marketing strategy if you seek to stay competitive in an already highly competitive industry. Anything you do to promote your...
As an Independent Freight Agent, your days (and nights) are full. It is a popular notion you should be striving for “work-life balance”. But is that even possible? Some professionals believe it is a myth. Googling “work-life balance tips” yields an abundance of...
Authored by: Vickie Kopf, Vice President of Kopf Logistics Group There are four elements of leadership I view as important in leading our Kopf Logistics Group team: courage, character, competence, and conversation. I call these the four “C’s” of leadership. Courage First, leadership takes courage. I like the...
If you’re an Independent Freight Agent, cold calling is familiar to you. Whether you are a new Freight Agent or a seasoned veteran, just remember…nobody likes cold calling. Everyone gets nervous. Everyone faces rejection. But, you can succeed! Rejection does not have to derail you. ...