As a Freight Agent, you are a marketer. Period. You’re marketing when you prospect, build relationships, negotiate, and close deals with new customers. Marketing isn’t just a skill that’s “nice to have”, it’s essential to growing your book of business. The good news...
Let’s face it! You’re a Freight Broker, NOT a copywriter. If you are sending emails as part of your marketing strategy (which we highly recommend and wrote about in part 1 and part 2 of our email marketing guide) and you’re hearing crickets, let’s change that. The...
Imagine you’ve spent an hour crafting “the perfect” email to a prospective Shipper, you add a subject line like “Interested in working with you”, hit send, and the email is never opened. You see, email subject lines are often slapped onto an email without giving them...
In the fast-paced world of freight, growing your Freight Broker book of business isn’t just about finding new clients, it’s also about building lasting relationships and developing a strategy that delivers consistent results. Whether you’re seasoned or just...
In a world where return on investment is front of mind, shippers must be strategic about their resources. While cash flow is often considered the most important resource, a broader perspective understands time, efficiency, and reliability may be even more critical...
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