Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is...
When you make the call, just remember…nobody likes cold calling! Everyone gets nervous. Take a deep breath before you dial and plan what you’re going to say. 1. Research, research, research! Do your research on the specific customer you’re seeking. Before you call or email, look at...
As an Independent Freight Agent, it’s important to constantly prospect new customers which often means cold calling as many people as you can. However, most people don’t respond well to cold calling so it can be tough to carry out an effective sales call. What’s...