As a Freight Agent, you are a marketer. Period. You’re marketing when you prospect, build relationships, negotiate, and close deals with new customers. Marketing isn’t just a skill that’s “nice to have”, it’s essential to growing your book of business. The good news...
Let’s face it—cold calling isn’t just about dialing a number; it’s about creating opportunities. Every time you pick up the phone to give your sales pitch to a Shipper, you’re either opening a door to a new relationship or slamming it shut. Here’s the truth: winging...
Lead generation isn’t fun, but it must be part of a Freight Agent’s daily routine. If you want to diversify your book of business, sending a cold email can be one way to start the conversation with prospects. Keep reading to discover our best cold email tips and an...
As a Freight Agent, you already know diversifying your book of business is critical to a successful agency. But are you targeting the best industries? If you are looking to grow your profits, keep reading. Types of Freight First, it is important to consider the types...
Wouldn’t it be nice to have the perfect freight broker cold call script? One that magically worked 100% of the time? While we would be delighted to share such a script, it does not exist. However, our sample cold calling script combined with the best way to respond...
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