Wouldn’t it be nice to have the perfect freight broker cold call script? One that magically worked 100% of the time? While we would be delighted to share such a script, it does not exist. However, our sample cold calling script combined with the best way to respond...
If you’re in the Freight Agent business, you have probably already searched for leads today, yesterday, and quite possibly the day before. Lead generation is an ongoing daily process. Develop it as you would a habit with practice and dedication. If you view it as a...
Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is not...
As an Independent Freight Agent, it’s important to constantly prospect for new customers which means cold calling as much as possible. However, most shippers don’t respond well to cold calling so it can be tough to carry out an effective sales call. What’s the...
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