Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is not...
As an Independent Freight Agent, it’s important to constantly prospect for new customers which means cold calling as much as possible. However, most shippers don’t respond well to cold calling so it can be tough to carry out an effective sales call. What’s the...
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