How To Negotiate Freight Rates: Where To Start How often have you found yourself wondering how to negotiate freight rates that are fair yet profitable? Understanding the intricacies of freight rates is not just a logistical necessity—it’s a pivotal aspect of...
As a child, you were probably taught the Golden Rule. Can you repeat it with me? “Treat others the way you want to be treated.” Orison Swett Marden, the founder of Success magazine, understood this to be true with customer satisfaction. “The Golden Rule for every...
If you’re in the Freight Agent business, you have probably already searched for leads today, yesterday, and quite possibly the day before. Lead generation is an ongoing daily process. Develop it as you would a habit with practice and dedication. If you view it as a...
Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is not...
Does your Freight Agent business have a marketing strategy? Whether you are just starting out or are well-established, it is always wise to evaluate your marketing strategy if you seek to stay competitive in an already highly competitive industry. Anything you do to...
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