One of the most frequently asked questions by Freight Agents in leadership is: “How do I motivate my Freight Agent team?” In some cases, an employee admits they’re not motivated and looks to their manager to provide that for them. As the owner of your Freight Agent...
Wouldn’t it be nice to have the perfect freight broker cold call script? One that magically worked 100% of the time? While we would be delighted to share such a script, it does not exist. However, our sample cold calling script combined with the best way to respond...
How To Negotiate Freight Rates: Where To Start How often have you found yourself wondering how to negotiate freight rates that are fair yet profitable? Understanding the intricacies of freight rates is not just a logistical necessity—it’s a pivotal aspect of...
As a child, you were probably taught the Golden Rule. Can you repeat it with me? “Treat others the way you want to be treated.” Orison Swett Marden, the founder of Success magazine, understood this to be true with customer satisfaction. “The Golden Rule for every...
If you’re in the Freight Agent business, you have probably already searched for leads today, yesterday, and quite possibly the day before. Lead generation is an ongoing daily process. Develop it as you would a habit with practice and dedication. If you view it as a...
Cold calling can be an effective sales strategy in lead generation and prospecting. According to the RAIN Group Center for Sales Research, 49% of buyers prefer a phone call as their first point of contact, which is second in preference to email. Cold calling is not...
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